You just flipped a website and it has its own email list. Is it worth more than average websites? Of course it is! Think of websites as houses. Having a site with its own mailing list is like a house with an extension and that is worth a lot of money.
An email list is created when you set up a filed on your website where people can enter their email address in order to obtain information from you. An email list can be built using various marketing strategies like sending newsletters, providing additional product information, bonuses and upgrades in exchange for their email address.
You set up the mail list by choosing an email management service. Ideally, you need to look for a service, which offers double opt-in lists, a feature in which a person will be added to your list only when he or she confirms by clicking a link sent from their email.
What makes a flipped site with mailing list an appealing purchase to most buyers? It all boils down to value. Most buyers will grab the chance to buy a website if they know it is worth its price and most sites with its own mailing list are pricey. Building a mailing list takes time and effort and most buyers want sites that needs very little tweaking to start generating profits. That said, not just any mailing list will do. Buyers will determine the value of the list by checking:
- How many people in the list purchased something from you in the past
- The length of time people stay on the list
- Current sign up growth
If buyers sell that the people on the list bought something from the original owner, there is a good chance that they will purchase something for a second time. Additionally, they will check how long people stayed on the list because this is a good way to gauge the website content’s quality and will evaluate the current sign up figures to determine the potential of the website.
Transferring the mailing list can be done either by letting the new owner join your service and manually transfer that account to their account or you can export the mailing list in a .csv format and send it to the new owner and important it manually.