There are numerous ways to attract the attention of your target market as you sell websites. By far the most effective way to do so is to stress the value of the websites on sale and provide all necessary information your buyers need to know in a straightforward manner.
First, you need to let people know the reason why you are selling these websites and be honest about it. If you are dishonest in any way, you will turn people off and potentially ruin your reputation. Let them know all about the littlest of details to avoid any misunderstanding and confusion. In addition to that, you need to provide screen shots of the website’s earnings and traffic. If you want to take it up a notch, you can create a video of the actual website stats, upload them on YouTube and give the link.
It would be best to install Google Analytics on your website so you have another feature to offer to your potential clients, particularly if you are asking top dollars for your website. Offer your Analytics account to prospective buyers and restrict their access to “read only”. This way, you can show them reports relevant to the site without buyers unintentionally messing up anything as they access the account. Installing Google Analytics is the best way to present your site’s traffic sources and makes it much easier for you to secure a sale.
Apart from that, you need to provide a profit and loss statement. You can provide detailed bookkeeping records, including the money you spend flipping the site, the amount of money your advertisers paid you in a year or more, etc. However, provide such information only to serious buyers.
Next, create a great sales pitch email letter that introduces you and your website. Make sure it contains information about the site’s own history, your credentials, and the reason why you want to sell your website. Do not give away the asking price right away, reserve that when interested buyers starts responding to your letter.
Once you find the right buyer, then you can start negotiating for the website’s price. You need to evoke a sense of urgency when negotiating with the buyer. There are many kinds of buyers, some of the desperate and others are not so desperate so it is best to stick to your guns and do not agree to sell them unless you are satisfied with the terms.
