A well-optimized website has higher value because it can generate targeted traffic and in order to get targeted traffic, you need to use keywords that are related to your niche. Keywords are set of words that users or potential customers use to search for information relating to your niche, online. Ideally, you need to target keywords with high search volumes but with low competition. A perfect example would be long tail keywords. The more relevant the keywords, the quicker you are ranked by major search engines. The faster you are ranked, the quicker you generate traffic, which, in turn, helps you earn more.
The good news is, there are several tools you can use to find the right keywords for your website. By far, the most popular is the Google Keyword Tool. This is a free keyword searching that allows people to conduct their own keyword research. While there may be many paid keyword tools available on the market, most of them get their data from Google anyway so there is no reason to pay more when tools like this are offered for free.
Usually, competition for two-word keyword phrases are very stiff, you might not be able to stand out from all other websites that uses the same keywords so the key is to come up with long tail keywords. Long tail keywords have high number of search and low competition. Once you came up with a list of possible keywords you can use, go to Google Keyword Tool, enter one keyword at a time and see how tough the competition for that keyword. Any keyword under 50, 000 is great. Essentially, you need to look for keywords with low competition.
Don’t forget to check the top ten results listed on the Google Keyword Tool to determine how stiff the competition is. If the sites listed on the top ten are similar to the website you are flipping, there is a good chance of landing on the list using standard SEO. However, if you are seeing sites like About.com, Wikipedia or government sites, you will have a hard time landing the top ten without applying advanced SEO strategies.