The concept of website flipping is similar to house flipping, you purchase a website, optimize and improve its performance and then sell it either for profit or hold on to it until it develops fully. There is no foolproof way to guarantee a sale but this article will help you start your business right, whether you are a newbie or you’ve been in the business for years.
One: The theme and color scheme is an important part of a website. Stick to colors that are pleasing to the eyes and go easy on bright pinks or neon orange. If you know how to create a logo, then make one for your website. Next, set up various social media network accounts and link them all to the new sites to maximize its exposure.
Investors buy websites because it can generate profits. Therefore, you need to make sure the website being flipped will provide streams of revenue. Start with the ads. Make sure the ads are tastefully applied and won’t pop into the readers’ screens every five seconds, that will just drive people away from the site. If you can, offer help to potential buyers by adding their ad code to the site, which only takes a few minutes to do. Finally, you can use plugins, which can automatically add ads to new articles.
Next, shift your focus on relevant, informative, and unique content. If you got original content, make sure to mention this in your auction listing. On the other hand, if the site being flipped contains re-published articles, make sure that the sources of articles are credited at the bottom of each article. It is important to publish fresh content continuously as this could drive traffic into the site, making it more appealing to prospective buyers.
Finally, check your auction title and make sure you do what you can to spread the word about your auction listing. Use buzz words that will catch the attention of potential buyers and break the texts into bold headlines, bulleted lists, etc. Infuse your own personality into the auction listing so you do not sound like a bot. Remember, people will buy from you, and you need to give the right amount of enthusiasm to attract interest from your target audience.